Lauren Servideo in her Gap Chunky Turtleneck. “Back then, the simplest of ideas created such excitement.” I remember presenting the sweater on a group of 10 models all wearing the same turtleneck sweater but in different colors,” Staples writes. Everyone knew it would be an instant success. It was all about killer items in amazing colors. “The mood at The Gap then was incredible. Staples talks about the feeling at Gap at the time, which reflects the optimistic boom beyond the brand and of retail as a whole. It was shown on four models in three shades. A best seller, Gap revisited the design in 2000, transforming it into the Chunky Turtleneck. “Of course, the rainbow one was the clear winner, and it became an instant Gap icon,” writes Staples. He initially thought up a thinner version in 1996 named the Crazy Stripe Sweater, which was crafted from neutral and rainbow lambswool and came in a crewneck form. The chunky version of that sleek silhouette, and those wild stripes, was the brainchild of former Gap designer Elliot Staples. The company had offered much sleeker silhouettes for the previous several seasons, so this item appealed to a wider range of customers in age and body shape.” “This thick cotton item was a significant change for Gap. “The catchphrase for Gap for Holiday 2000 was “Holiday Is Here,” and nothing epitomized that feeling more than The Chunky Turtleneck Sweater,” Bise says.
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